December 11, 2020

Timothy Conti

Do you ever wish your phone system was more than a phone system, but instead a way offer a better customer experience so you can increase revenue, improve employee retention, and coach for a remote mobile workforce?  

In today’s age of digital transformation, Businesses are looking for a communications platform that does more than just make and receive phone calls.  And with more businesses moving to a remote mobile workforce, there is an increased demand for phones and video meetings, messaging, chat, and analytics.  

Even with Unified Communications’ flexibility, there are also requirements for “out of the box” solutions that solve specific business problems. Integrations, specifically 3rd party integrations from market leader RingCentral come into play.  

RingCentral, a six-time Gartner Magic Quadrant Leader, offers a platform with an open API. There is a difference between Providers that provides access to their API and a provider that has a genuinely open API that fosters innovation in the communications market.  

As a Unified Communications Expert for CDW Corporation, Clients came to us with specific business problems that needed to be solved.  

Most of the solutions that our clients evaluated didn’t offer the flexibility required to address the client’s issues and concerns.  Answer RingCentral Integrations.  A platform to collaborate, communicate, and connect via the RingCentral ISV community.  Third-party integrations with Salesforce, Google, Microsoft, Slack, and ServiceNow gives business owners a 360-degree view of your Customers, and seamlessly integrates voice, video meetings, messaging, chat and your business applications, i.e. CRM.

There are hundreds of RingCentral Integrations, but for this blog post, we are going to focus on four key integrations and case studies:  analytics, voice-over recordings, high-volume SMS for sending alerts, and coaching for remote employees.  

API: High Volume SMS for sending alerts

What it does:  

High Volume SMS service allows RingCentral customers to send commercial, repetitive, and mass volume communications using toll-free numbers. With this new service available via API or apps in the App Gallery, you can now take advantage of chatbots, customer notifications, appointment reminders, alerts, promotions, one-time passwords (OTP) and two-factor authentication (2FA), and more using your RingCentral numbers.

Business Problem Solves:  

Hiring a person to communicate with your Customers via phone is inefficient and expensive.  Business Operation Leaders need an easy,  automated tool to leverage mobility to set appointments, reminders, promotions, etc.  

https://developers.ringcentral.com/guide/messaging/sms/high-volume

Key vertical market for this application: Retail, Finance, Education.

API: Advanced Analytics

What it does:  Analytics for Messages, Video & Phone, real-time agent/queue dashboards, call recording replay, and alert notification.

Business Problem Solves: 

You cannot fix what you cannot measure.  As your workforce moves to a distributed environment and your employees aren’t under one roof, you need the tools to ensure they are as productive as they can be. 

https://www.ringcentral.com/apps/shadow-cms-enterprise-ringcentral

Key vertical market for this application: High Tech

API: Voice over Recording Services

What it does:  

Integrated Voice Over Recordings Service for RingCentral Phone Systems. Easy Ordering of Professional Greetings, Prompts & On Hold Messages.

Business Problem Solves: 

Enhance your leading company greeting, voice mail, or on-hold music with a welcoming that enhances your company’s image. 

https://www.ringcentral.com/apps/voice-over-recording-service-for-ringcentral

Key vertical market for this application: Retail, Finance.

API: Business Coaching

What it does:  

Business insights give you visibility into employee productivity.

Business Problem Solves: 

A scoring system that provides visibility into employee productivity. One simple score and an easy to use dashboard provide productivity intelligence that drives performance and growth.

https://www.ringcentral.com/apps/ringcentral-prodoscore-connector

Key vertical market for this application: Finance

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